Samsung

Samsung Electronics confirms that it has maintained sixth position in Interbrand's "Best Global Brands 2019" ranking with an economic value of the brand of 61,1 billion dollars – achieving an increase in the value of 2% compared to last year.

The main factors that contributed to Samsung's success were:

• The frequent launches of innovative products on the market capable of responding to new lifestyles, to consumer trends and needs, including: QuickDrive washing machine™, TV QLED 8K e Galaxy Fold.
• Strong growth potential based on upcoming technological innovations, including 5G, AI, IoT and the automotive sector, making them tangible.
• The first position globally in the semiconductor memory market and the technological leadership in the sector.

Samsung's mobile division maintained its positive trend thanks to the successful launch of the Galaxy family smartphones. The Company also led the market in the foldable category by launching Galaxy Fold and increasingly spread its "Do What You Can't" brand story among consumers..

And 13 consecutive years leader in the display industry, Samsung not only provided new visual experiences through QLED 8K/4K and MicroLED displays, but it also responded to the needs and lifestyles of consumers by introducing the Lifestyle TV line with The Frame and The Serif. In the household appliances sector, has maintained its leadership position in the premium market of both refrigerators and washing machines, continuing to present cutting-edge products capable of responding to the various requests of consumers, such as the Family Hub connected refrigerator™ or the Dual Cook Flex oven™, the only one with double doors.

This year the Company also consolidated its position in the semiconductor memory market, starting the mass production of the first LPDDR5 mobile DRAM a 12 industry GB and sixth-generation V-NAND, which features the first single-stack design from 100+ industry layer. Furthermore, Samsung has consistently invested in R&D and expanded manufacturing facilities in the system semiconductor market.

Samsung's market leadership and its constant investments in technological innovation are some of the elements that have contributed to this year's success. The Company has been focused on expanding its product ecosystem through strategic partnerships, as well as investments in start-ups that have given rise to new business opportunities in different sectors, including the automotive industry.

“We are thrilled that our ongoing commitment to developing innovative technologies that delight consumers has been recognized,” said YH Lee, Global CMO of Samsung Electronics “To further grow as a Brand, we will continue to listen and learn from our consumers, as well as driving societal changes through innovation, so we can all grow together".

As a world leader in technology, Samsung uses innovation and technological progress, to continuously transform the face of electronics. Over the last 40 years it has applied this innovative trend to air conditioning. With exceptional designs and advanced performance, the solutions that Samsung offers are revolutionizing the world of air conditioning. Specialized in cooling, heating, domestic hot water, ventilation and smart solutions for buildings, Samsung provides solutions equipped with latest generation digital connectivity; it also offers continuous training, unique technical support and distribution activities. Samsung solutions adapt to different types of contexts, residential such as homes or hospital facilities, commercial such as offices or shops. Samsung was the first to introduce WiFi technology integrated into the air conditioner and on the wave of innovation, In the 2017 Samsung launches a revolutionary new technology, WindFree, capable of eliminating the classic direct air jet, replacing it with a homogeneous diffusion of air through thousands of micro-holes, arranged on the surface of the air conditioner.